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</o:shapelayout></xml><![endif]--></head><body lang=SL link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>Vabimo vas na 16. predavanje iz sklopa "Kolokviji na IJS" v letu 2014/15, ki bo <strong><span style='color:red'>v sredo, 08. aprila 2015, ob 13. uri </span></strong><span style='color:red'>v Veliki predavalnici Instituta »Jožef Stefan«</span> na Jamovi cesti 39 v Ljubljani. Napovednik predavanja najdete tudi na naslovu <a href="http://www.ijs.si/ijsw/Koledar_prireditev">http://www.ijs.si/ijsw/Koledar_prireditev</a>, posnetke preteklih predavanj<span style='color:blue'> </span>pa na <a href="http://videolectures.net/kolokviji_ijs">http://videolectures.net/kolokviji_ijs</a>. <o:p></o:p></p><p class=MsoNormal style='margin-bottom:12.0pt'>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<o:p></o:p></p><p class=MsoNormal><b><span lang=EN-US style='mso-fareast-language:ZH-CN'>dr. James Gillies<o:p></o:p></span></b></p><p class=MsoNormal><i><span lang=EN-US style='mso-fareast-language:ZH-CN'>Conseil Européen pour la Recherche Nucléaire, Ženeva, Švica<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:14.0pt'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:14.0pt'><o:p> </o:p></span></b></p><p class=MsoNormal align=center style='mso-margin-top-alt:auto;margin-bottom:12.0pt;text-align:center'><b><span lang=EN-US style='font-size:14.0pt'>Komuniciranje z javnostjo v CERN - kaj počnemo in zakaj je to pomembno<o:p></o:p></span></b></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:12.0pt;text-align:justify'><span lang=EN-US>Predavanje bomo začeli s kratkim uvodom o CERN in nalogah, ki jih izvaja, nato pa se bomo posvetili komunikacijski funkciji laboratorija. Opisali bomo tržne raziskave, ki smo jih opravili pred kakim desetletjem in s katerimi smo skozi zagon Velikega hadronskega trkalnika kot najbolj izpostavljenega dela laboratorija oblikovali komunikacijsko strategijo CERN. Predavanje se bo dotaknilo odziva CERN na razprave o možnih scenarijih konca sveta, ki so se l. 2008 razmahnile v družabnih omrežjih. Po kratkem opisu današnje javne podobe CERN bomo predavanje sklenili z razmislekom, zakaj je zdaj za znanost dobra komunikacija z javnostjo pomembnejša kot kadar koli prej.<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:12.0pt;text-align:justify'>Predavanje bo v angleščini.<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:12.0pt'><strong><span style='font-family:"Calibri","sans-serif";color:red'>Lepo vabljeni!</span></strong><strong><span style='font-weight:normal'><o:p></o:p></span></strong></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><span style='font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-language:SL'><br clear=all style='page-break-before:always'></span><p class=MsoNormal><span style='color:black'>We invite you to the 16th Institute colloquium in the academic year 2014/15. The colloquium will be held <b>on Wednesday, April 08, 2015 at 1 PM</b> in <b>the main Institute</b></span><b><span style='color:#1F497D'> </span><span style='color:black'>lecture hall</span></b><span style='color:black'>, Jamova 39, Ljubljana. To read the abstract click </span><span style='color:#1F497D'><a href="http://www.ijs.si/ijsw/Koledar_prireditev">http://www.ijs.si/ijsw/Koledar_prireditev</a>. </span><span style='color:black'>Past colloquia are posted on</span><span style='color:#1F497D'> <a href="http://videolectures.net/kolokviji_ijs">http://videolectures.net/kolokviji_ijs</a>.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'>********************************************<b><o:p></o:p></b></p><p class=MsoNormal><b><o:p> </o:p></b></p><p class=MsoNormal><b>dr. James Gillies<o:p></o:p></b></p><p class=MsoNormal><i><span lang=EN-US>Conseil Européen pour la Recherche Nucléaire, Geneve, Switzerland<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:16.0pt;mso-fareast-language:ZH-CN'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:16.0pt;mso-fareast-language:ZH-CN'><o:p> </o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-US style='font-size:16.0pt'>Communicating CERN - what we do and why it matters<o:p></o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><o:p> </o:p></p><p class=MsoNormal><span lang=EN-US>This talk will begin with a brief introduction to CERN and its missions before looking at the laboratory’s communication function. It will cover market research carried out in the mid-2000’s to shape CERN’s communication strategy through the start-up of the Laboratory’s flagship Large Hadron Collider (LHC). The talk will then go on to cover how CERN dealt with the hype surrounding end-of-the world scenarios, which generated considerable discussion on social media in 2008. After a few words about CERN’s public profile today, the talk will conclude with a discussion about why good science communication matters today more than ever.<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US><o:p> </o:p></span></b></p><p class=MsoNormal>Cordially invited!<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Vabimo vas na 15. predavanje iz sklopa "Kolokviji na IJS" v letu 2014/15, ki bo <b><span style='color:red'>v petek, 27. marca 2015, ob 13. uri </span></b><span style='color:red'>v Veliki predavalnici Instituta »Jožef Stefan«</span> na Jamovi cesti 39 v Ljubljani. Napovednik predavanja najdete tudi na naslovu <a href="http://www.ijs.si/ijsw/Koledar_prireditev">http://www.ijs.si/ijsw/Koledar_prireditev</a>, posnetke preteklih predavanj<span style='color:blue'> </span>pa na <a href="http://videolectures.net/kolokviji_ijs">http://videolectures.net/kolokviji_ijs</a>. <o:p></o:p></p><p class=MsoNormal style='margin-bottom:12.0pt'>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<o:p></o:p></p></div></body></html>